The Result of Survey Analysis

Due to the time limitation, researchers sent out 100 questionnaires and waited for one week to get response. As the result there are 36 respondents. After summarized answers, there are 5 key points below:

 

1)      Most of people got Fair Trade information by friends and they are somewhat aware of Fair trade products purchased at store.

2)      Consumers are willing to support development of Fair Trade and publicize the concept of Fair Trade to their friends.

3)      Consumers thought high visibility signage is the best option of buying Fair Trade products.

4)      Consumers expected for the development of Fair Trade products by utilization of environmental materials

5)      Lack of trust in Fair Trade certifiers is a major reason for not buying Fair Trade product