Consumer Attitude of Fair Trade Questionnaire
1. Education Level
A Secondary School
or below
B High
school/High Diploma/Associate Degree
C Bachelor
D Master
E Doctor or
above
2.
Revenue per month
A £1000 below
B £1000 - £2000
C £2001 - £3000
D £3001 - £4000
E £4001 - £5000
F £5000 above
3.
How do you get
information about Fair Trade?
A Family
B Friends
C Internet
D Advertisement
E School and University
F Others
4.
Please rate
awareness of the Fair Trade products purchased at store.
A Not at all aware B Somewhat
aware C very aware
5.
How many Fair Trade products have you purchased
in 2012?
A Less than 2 B 2 – 8 C Over 8
6.
Which of the following options would
best help remind you of the option of buying Fair Trade products?
A High visibility signage
B Better education on what Fair Trade is
C A friendly reminder from the cashier
D Others
7. What would be a major reason for
NOT buying a Fair Trade product?
A Too costly
B Don't know what Fair Trade is
C Lack of trust in Fair Trade certifiers
D "Slipped my mind"
E Disagree with Fair Trade Vision
F Others
8. What’s your attitude towards development of Fair Trade?
A Support B Against C Neutral
9.
In what way,
do you expect for the development of Fair Trade products?
A Technology innovation
B Raw material recycling
C Utilization of
environmental materials
D Handicraft
E All of above
10. Will you publicize the concept of Fair Trade to your friends in the
future?
A Yes B
No
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